The Questions That Come Up Most About The Row Bags
The questions below are the ones raised most frequently about the row bags, and each is answered with verifiable material only. Read each figure here as an observed 2026 market price recorded in September of that year rather than an official price list, since the brand publishes none. Where something is reported but unconfirmed, that is said plainly rather than smoothed over. Figures drawn from resale reports describe observed market behaviour; they are not investment advice. Ready-to-wear and footwear are outside the scope; this is about the bags. Claims that are widely repeated but cannot be checked have been left out.
Who makes The Row, and where are the bags made?
The Row was founded in 2006 by Mary-Kate and Ashley Olsen and is based in New York City. Tribeca has held the design studio since 2012; a Paris office opened in 2011 and a London office arrived in 2019. The name comes from Savile Row in London. Bags are made in Italy, and the brand states Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. No more about manufacturing is made public, and any claim about a specific tannery is not verifiable. Los Angeles, New York, London, Paris and Amagansett all hold an rowbag.org/shoulder-bags own-name boutique.
Why is there no branding on the bags?
There are no exterior logo plaques, branded hardware or monogram prints on anything in the line. Identification works through silhouette, proportion and construction instead. Every bag has a small, discreet exterior stamp, typically low on the side where it blends into the leather, plus a second stamp inside. Hardware is palladium-plated and finished matte or brushed, which means it registers as weight rather than shine. In place of logo jacquard, you find nappa, lambskin, calfskin and cotton herringbone, because linings are treated as luxury materials in their own right. The practical consequence is that you cannot identify one of these bags from across a street, which for many buyers is the point.
What is the price range for a The Row bag?
Each number here is an observed 2026 market price, since there is no official price list and the brand publishes none. At one end was $590 for a Double Travel Wallet, and the ceiling $6,900 for the Marco Bag. The line splits into three useful bands: roughly $590 to $1,500 at entry, roughly $1,550 to $3,500 in the middle, roughly $3,600 to $6,900 at the top. Size matters less than material when it comes to the number. Suede carries a consistent premium over calfskin on the same silhouette. Take the table as a snapshot rather than a quotation: retailer prices vary, and stock, currency and season all shift the figure.
| Price band | Observed range, 2026 | Typical models |
|---|---|---|
| Entry | $590 up to $1,500 | 90’s Bag $1,090, N/S Park Crossbody $1,290, Half Moon $1,390, Double Travel Wallet $590, Boone Tote $900 |
| Mid tier | $1,550 to $3,500 | Park totes in all sizes, Bourse Clutch $1,590, Alix $1,900, Large Slouchy Banana $2,550, Peggy Clutch $2,900 |
| Top | $3,600–$6,900 | Marco Bag $6,900, Margaux Shoulder 12 $4,900, Alger Tote $4,900, Agnes 12 $4,400, Soft Margaux 10 $3,650 |
| The suede premium | Varies by silhouette | India 10.00 $3,850 leather against $5,370 suede; Agnes 15 $5,000 against $5,800 |
Has the Margaux actually been discontinued?
Only the brand knows, and it has said nothing. What is verified is that the Margaux was pulled from third-party retailers during 2025, and that the brand’s own site now shows the Soft Margaux and the Margaux Shoulder rather than the original. Discontinuation is widely reported, but the brand has never officially confirmed it. Keep the two apart: treating them as one goes beyond the evidence. In practice, the original now trades on the secondary market, where the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. It remains unresolved, and should not be treated as settled.
What separates the Soft Margaux from the original Margaux?
The Soft Margaux is a reworking rather than a rename. Against the original, it adds protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. Soft Margaux 10 was observed at $3,650 in 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Soft Margaux 12 shares that construction at 12 x 9 x 7.5 inches, with two card slots and a zip pocket, at $4,350. A Soft Margaux 15 is reported at about $4,700, but that figure is unconfirmed. Margaux Shoulder 12, observed at $4,900, is a separate shape with a lambskin lining and elongated tubular handles.
What does the number after a model name mean?
Read the number as width in inches; it is not a size tier nor a series code. Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14 all obey the convention. This makes comparison remarkably simple, since two bags sharing a number occupy roughly the same width. At one major retailer there is a leather-and-canvas Margaux 17, approximately 17 x 12 x 9 inches, with no verified price. If you see N/S or E/W in a name, read it as orientation rather than dimension. Taken together, the two conventions, you learn most of what you need before ever seeing the bag.
How do you authenticate a The Row bag?
There is no public serial number, date code or authenticity card system for these bags, so there is no code to look up and nobody can verify one for you. Authentication is physical instead. Expect stitching that is machine-precise and evenly dense, free of fraying or wandering lines, and hand-painted edges with no overflow, bubbling or thin coverage. Genuine hide reads substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. The interior stamp should be crisp and centred, reading the logo and Made in Italy, and on the Margaux the buckles and base feet are engraved. Counterfeits reported through 2024 and 2025 pass photo inspection, which is why in-hand checks and platform authentication dominate the advice.
- Nothing of the kind exists: no serial numbers, no date codes, no authenticity cards
- Evenly dense stitching plus tidy hand-painted edges
- An interior stamp that is crisp, centred and reads Made in Italy
- Matte or brushed fittings that close with precision
- Shape that survives being emptied
How well do The Row bags hold value on resale?
On observed market behaviour they have, though this is not investment advice and past figures forecast nothing. The Rebag CLAIR 2025 report put the brand at 97% value retention, crossing into its unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Results by model spread: 146% for the N/S Park Tote, the report’s strongest, 107% for the Margaux Tote and 106% for the Half Moon shoulder. For context, the same report recorded the Hermes Kelly Mini II at 282% and Goyard at 123%. On the softer side, Fashionphile resale was reported up about 44% year over year. None of it applies evenly, since canvas, nylon, sisal and seasonal colours discount while the strength sits in black and neutral calfskin.
Where do you buy The Row bags?
For a direct purchase, you have the brand’s own webstore and its boutiques in Los Angeles, New York, London, Paris and Amagansett. Verified multi-brand stockists run to Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, alongside independents such as A’maree’s and Savannahs. The Outnet carries off-price and archive stock, where discontinued styles often surface. Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all carry them on the secondary market. Poshmark, eBay and Mercari are also options; sources flag the first two as higher counterfeit risk. Anyone searching for the row for sale should note that at least one non-official site uses the brand’s name, so confirm you are on the brand’s own store before buying direct.
How should these bags be looked after?
The guidance below is material-appropriate and general, not instruction from the label, because no brand-issued care protocol exists. Across all materials, avoid overfilling, keep the bag out of direct sunlight, heat and rain, and store it in its dust bag lightly stuffed so it holds shape. Buff calfskin and grained finishes with a soft dry cloth and use neutral conditioner sparingly. Since nappa and lambskin are exceptionally soft and mark easily, keep to a dry cloth and avoid over-conditioning; both appear mostly as linings. Suede is the most fragile material in the line and takes a suede brush only, with no leather cream, wet wipes, soap or water-based cleaner. Raffia, sisal, canvas and silk or satin pieces can be spot-cleaned but are least forgiving to water and least serviceable.